Abstract logos use geometric forms or shapes to represent a business, rather than a recognizable image or symbol.
Example: The Adidas three stripes or Nike’s swoosh are abstract logos that convey a sense of movement and athleticism.

An emblem logo encases the company name within a design, symbol, or icon. This style often has a traditional appearance and is a popular choice for schools, organizations, and government agencies.
Example: Think of the Starbucks logo. The name is encircled by a mermaid figure, creating a cohesive emblem.

Wordmark logos are text-based and primarily focus on the name of the business or brand, using unique typography or font styles to stand out.
Example: Google’s logo is a simple, colorful wordmark that’s instantly recognizable.

Pictorial logos use a symbol or icon to represent the brand. The imagery typically relates to the business name or the industry it operates in.
Example: Apple’s apple icon or Twitter’s bird are prime examples of pictorial logos.

Mascot logos feature a character or ambassador as the face of the brand. This can be an animal, person, or object, and often adds a friendly, approachable personality to the brand.
Example: KFC’s Colonel Sanders or Michelin’s Bibendum (Michelin Man) are well-known mascot logos.

A combination mark is a blend of a wordmark and a symbol, icon, or mascot. This versatile style often makes the logo more comprehensive and memorable.
Example: McDonald’s combines the "M" symbol with the word "McDonald’s" in its logo, creating a combination mark.